How a Small, Home-Based Business Survived the COVID-19 Pandemic: The Story of Empowering Marginalized Artisans and Adapting to the New Normal
Undaunted, we refused to be defeated. We had just returned from our annual sourcing trip in Thailand and Indonesia with new designs we thought would be part of the epic 2020 summer festival season. But as spring approached, we watched our summer schedule of 30 shows cancel one by one. We had a choice to make: park the business until next season and hope we had enough savings to carry us through, build out a Schoolie and live minimally, or put on our big girl panties and create an e-commerce business with all the merchandise we had just bought.
